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Google’s shares jumped more than 4% on Wednesday as the company reported better-than-expected third-quarter results.
Google shares are up more than 50% in 2017.
The results weren’t bad by Google’s standards.
It earned $2.4 billion in profit for the quarter, beating Wall Street expectations of $2 billion.
Google, which has a big stake in YouTube and Google Maps, said it had $2,936.3 million in cash and short-term investments.
The company’s stock has surged more than 500% since Google began making its own ads in 2009.
But the company is still struggling to keep up with the rising popularity of online ads.
The online advertising market is worth $4.7 billion, and Google has more than a quarter of that.
The search giant has spent billions of dollars on advertising over the last few years to compete with the likes of Facebook and Facebook’s ad partner, Bing.
Google has spent over $1 billion on ads to promote its own products, and it’s expected to spend $1.2 billion more this year on advertising to promote products from Google+.
In the first quarter, Google paid out $1,000 per user for its own videos, $300 per person for Google+ Hangouts and $100 for YouTube’s ad-supported content.
Google didn’t say how much it paid each advertiser for the ads on YouTube or Facebook, but the company said it was in line with other companies.
Google+ had more than 12 million users as of Wednesday, more than Facebook, and has about 9.5 million monthly active users.
The YouTube video-sharing service has had a rough year with low user numbers, which have helped fuel a decline in revenue.
But Google has been working hard to make its own YouTube and other video-streaming services, including YouTube Live and YouTube Music, more popular.
In an effort to boost the revenue of those services, Google has said it will pay YouTube to stream its videos and allow advertisers to show their videos.
Google is spending money to increase its ad revenue.
Last year, it announced a $200 million investment to create the YouTube Experience.
The $200 billion deal will fund Google’s YouTube video platform and other services that are being built to help users find, share and engage with videos.
The new investments in YouTube will be announced this week.
It also will begin paying YouTube to show videos in Google+ for its AdSense ad program, Google announced.